Tag Archives: kissmetrics

Web analytic tools you should try for your startup

As web analytic tools are very important for every startup, their use has never been easier, and according to Mathew Johnson, who is Distribution-Hacker-in-Residence at 500 Startups, this is one of the biggest problems. In his presentation at Master In Growth event, which took place on December 12, 2014 in Istanbul,  he said: “The biggest problem is that it is so easy to use, you don’t have to know what you are doing.”

Here are the six web analytic tools which every entrepreneur and their startup can benefit from.













The Growth Hacking – Mindset of Data

The Growth Hacker and the founder of KISSmetrics, Neil Patel will be on Startup Istanbul Stage. Join us on the 30th of September for the biggest networking event in the region.

growth-hackingSean Ellis defined Growth Hacking as a mindset of data, also creativity, and curiosity. He is the father of the growth hacking term which is developed for technology startups and individuals which use analytical thinking, and social metrics to sell products and gain exposure. It can be seen as a marketing technique, using analytical tools such as SEO optimization, content marketing, A/B testing..etc. It also focus on low cost and more effective alternatives to traditional marketing.

Growth hacking is an interesting method that gives us a chance to look at the future of marketing. It removes the barriers between products, product teams and marketers. Every strategy and every tactics that growth hacker makes is informed by growth. Traditional marketers also working for growth, but not in the same way. Marketers are important, but you need someone with narrower focus on growth.

We can define growth hacking as a set of the best practices for dealing with the problems of user growth. But, can we call it as the future of marketing?

Neil Patel says that the growth hacking shows us a trend that will infiltrate more than the marketing department. Growth matters and multiple roles within companies will someday reflect that. He also mentions that this method is primarily found in startups, but it will eventually be found in larger organizations.

What do you think about growth hacking and growth hackers, are you one of them?

Do You Have the Right Business Partner?

The founder of KISSmetrics, Neil Patel will be on Startup Istanbul Scene. Get Your Early Bird Tickets to join us on the 30th of September.

When you’re starting out a company, the most important thing is to find the right business partner. It is important to fill a gap in skills or to find extra money. If you can make the right choice, you’ll have a beneficial impact on your business.

A good partnership requires:

  • A shared vision and goal
  • Mutual hard work
  • Open communication
  • Mutual respect
  • A balance of power
  • Effective conflict resolution

Neil Patel calls partnership as a marriage and also gives good advises such as:

  • Have a good contracts without clauses
  • Vest shares
  • Pick opposites
  • Make sure they’re financially stable

Before finding a partner just think about your personality traits. Then choose a partner who complements your skills, not duplicates them. You have to decide what kind of skills your partner should have. For example if you run a internet company, it important to find a programmer as one of the founders.

Try these places to find partners online: