What are B2B Companies, and How do They Function?
This article is written by Nardine B. M’barek, a Contributor Author at Startup Istanbul.
Erik Anderson is an entrepreneur and a Venture Partner at Tera Ventures since 2017. He is also the Marketing Director of the Startup WiseGuys which is a mentorship-driven accelerator program that aims at Erik Anderson is an entrepreneur and a Venture Partner at Tera Ventures since 2017. He is also the Marketing Director of the Startup WiseGuys which is a mentorship-driven accelerator program that aims at helping the early startups, providing seed capital of $30 thousand, office spaces, and world-class mentors. helping the early startups, providing seed capital of $30 thousand, office spaces, and world-class mentors.
‘WiseGuys’ is an accelerator program that lasts three months. They give the opportunity to B2B early Startups to develop their businesses, their products, as well as their ability to act as professional entrepreneurs. Thanks to their big network, they also give to those startups who join the WiseGuys’ accelerator program exclusive access to big companies such as Google or Microsoft, as well as to a huge number of investors and Venture Capital.
They have a diverse portfolio that contains startups and companies from all over the world, and they are differentiated from the other accelerator programs thanks to their alumni program that keeps the Startups and companies who previously joined the program really close, and always surrounded by mentors and experts who are willing to help them whenever they need help, thanks to their private events that focus on developing business, selling products, and learning how to be a successful entrepreneur and make a successful company.
Mr. Erik Anderson was our guest during Startup Istanbul 2014, he is the Marketing Director of WiseGuys, and was present with us in order to give us more information about the company itself, and its focuses. Mr. Anderson also shared a quote related to B2B startups stating that “twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” said by Mr. Jim Goetz; which means that, over the past ten to fifteen years, and in reference to the statistics done, there has been more billion-dollar companies compared to consumer startups, and this is very simple; the companies that are very powerful and very wealthy such as Facebook, Google, and others especially social networks, are the companies that they actually are paying money to.
We all think of Facebook as being a consumer-facing company, but according to statistics, they used to make $23 thousand per minute back in 2014 thanks to advertisement only. In 2018, Facebook had a revenue of $33.84 Billion worldwide when it comes to advertisement only! Present day companies are spending $500 billion a year with legacy enterprise companies.
Back in 2014, Microsoft believed that “70% of CIOs will embrace a cloud-first strategy in 2016” and this really happened now that we look at it. Google Cloud plays a very important role in the field of business and entrepreneurship nowadays. Cloud is even supposed to have an impact of $6.3 Trillion by the year 2025 as the number of Cloud-based startups is increasing in a very noticeable way year after year, which might make that probability come true after all.
The use of Cloud makes things much easier for Cloud-based startups, it reduces the risks to lose data or access to it, since you can see your data wherever you are. Another positive point is that if in case of any natural disaster such as in Japan, SAS and Cloud-based companies grew 70% just in the following two years. That is why Cloud is really making connectivity and data retrieval a lot easier than it used to be before.