All posts by admin

Top 10 tips to take the best out of Startup Istanbul

The article is written by Mohammad Abu Musa, Etohum Ambassador at UAE.

Startup Istanbul is a must-attend event, without the right strategy you will end up spending hours and dollars without real added value to get out of the conference.

I am sharing some tips I found useful to get the best out of Startup Istanbul, where you can tap into important opportunities, useful connections, and have fun.

1. Start networking now

Many interesting speakers are joining the conference, start connecting now. Send quick email or tweet a few weeks ahead of time sharing how excited you are to hear his or her talk in the conference. On the conference day arrive 15 to 20 minutes before   the session start in hopes of catching the speaker before the session starts.

If it is a fellow attendee you are looking to meet, take the advantage of the speed networking where you have 90 seconds to connect with each person. So do not forget to bring lots of business cards.

 2. Prioritize, Prioritize, Prioritize

Before you arrive to the conference, make sure you understand your goals, sort them out, and share them with your team (if so). Make sure you are chasing your most important goals first by asking the basic question of why I am here?

 3. Take the advantage of the first day

Make sure you are there the first day prepared and ready, some speakers or attendees may not be able to attend the whole conference, or want to catch an early flight. So make sure you connect with them before they leave.

4. It is Istanbul: eat, drink, and enjoy

Take care of yourself, enjoy your time there. Have some Kabab, keep hydrated, get good night sleep and refresh with group activities. You do not want to consume yourself first day.

 5. It is about you, not them

Figure out what is the most important for you not anyone else, some most interesting deals, connections, or even friends are made during side chats or small sessions rather than big keynotes or major sessions. It is about your goals not what is trending on Twitter.

6. Do not run the office and the conference at the same time

Dedicate a couple of hours for the office if there are issues you have to handle during conference days. Keep your focus on your goals during the conference and leave distractions behind.

7. Make sure you are connected to your team

If you are attending the conference with a team, make sure you are connected to your team. You do not want to look up the number of your sales person when it is the time to make that sale. Before you leave make sure everyone is onboard on Slack channel, WhatsApp group, or Facebook messenger

8. Make the best out of the sessions you are attending

Prepare yourself for sessions you are going to attend, familiarize yourself with the session topic ahead of time, and review the sparks’ blog posts, or other writing and videos.  During these sessions you can contribute, share, and connect with others not only learn and watch.

9. Speared the good

Do not hesitate to share your experience with others; also on the other way do not hesitate to learn from others. If this is the first time attending Startup Istanbul, ask others about their experience and pitfalls to avoid also do not forget to ask about the best places to visit in Istanbul.

10. Accept your experience

It’s important to be prepared before you arrive, however sometimes opportunities come from unexpected places and unplanned activities. Remember to be spontaneous, have fun, and make the best out of Startup Istanbul.

Technology in Classrooms, Here is how Kalboard360 works

KALBOARD360 Learning Management System is specially designed for K-12 and runs inside and outside classrooms using smart phones and tablets connected to the cloud. KALBOARD360 is built on a distributed learning approach, which takes into consideration face-to-face learning and social skills. It supports the BYOD principle and runs on iOS, Android, and Windows environments and uses a hybrid connectivity approach that works with or without Internet connection, which reduces the schools’ Internet consumption, and cost.

You can watch their Startup Istanbul presentation:

Kalboard360 – 30 September 2014 Etohum Startup Istanbul

The Story of Blablacar from Nicolas Brusson & Ozan Sönmez

Nicolas is co-founder & COO of BlaBlaCar. He leads the company’s international growth and operations. Naturally pragmatic, he uses fast iteration to uncover high-growth opportunities. Nicolas is a strong advocate of local teams and acqui-hire, a strategy he implemented to expand BlaBlaCar’s footprint to a global scale. He also led BlaBlaCar’s $100m financing.

Ozan Sönmez obtained experience in leadership initiatives of UN Global Compact in New York and Geneva. He later worked for Angel Wings Ventures from the Netherlands, an impact investment advisory house specialised on social entrepreneurship and launched the AWV Turkish Office. He is Venture Lab Accelerator at KAUST now.

Nicolas and Ozan talked about Blablacar’s story and its expansion plans. You can watch the full talk on here:

Nicolas Brusson & Ozan Sönmez – Startup Istanbul – 30 September 2014

Music Discovery is Still A Problem! But Why..Here is is a music discovery platform that aggregates major streaming services, letting users of different products share & discover personal playlists and reach out to people with similar tastes. aims to eliminate the inconvenient fragmentation in the digital music space and connect users of different platforms.

Centralizing user experience as well as user data, plans to solve the prolonged problem of music discovery. Currently partnered with Spotify, Deezer and Rdio, the team is working full throttle on new integrations. was one of the selected startups pitched on Startup Istanbul Stage. Here is their presentation: – 30 September 2014 Etohum Startup Istanbul

Disrupt Startup ScaleUP will take place on November 14th – 16th in Athens, Greece

Disrupt Startup ScaleUP will take place on November 14th – 16th in Athens, Greece during the celebration of the Global Entrepreneurship Week (GEW).

This high energy event created by Industry Disruptors- Game Changers (ID-GC) has already received global recognition with viewers reaching over 1 million livestream hits and was recently covered in the global Financial Times featuring Richard Branson. The event will take place under the auspices of UNESCO. Global Entrepreneurship Week (GEW) will launch this year from Disrupt Startup ScaleUP in which will be live streamed into 150 countries.

ID-GC is a non-profit independent organization promoting entrepreneurship and extroversion within the South Mediterranean region and the Balkans. Currently, GEW is active in over 140 countries with more than 20,000 activities and 7 million participants worldwide.


This year our event is set up with inspiring keynote presentations with disrupting the status quo as a key element which will hold the finals of 5 live start-up competitions where 50 pioneering international and national startups will pitch in front of a live audience and judges. The event will be has startups coming from many different countries and 5 continents.

They will be also holding the finals of the Future Agro Challenge, as well as, regional finals for the Get In the Ring competition and  SFEE Innovation Project 2.0, Creative Business Cup, and Cleantech Open national finals. Combining competitions, keynote speeches,seminars, workshops, panel discussions, a startup marketplace where startups will be able to demonstrate their products and services.

How to Pitch Like A Boss?

Vitaly Golomb’s made a great presentation at Startup Istanbul Conference. Maybe you know or not, He is also an award-winning designer. When we combined these skills with his entrepreneurship knowledge, he was the right person to give pitch training to our 100 startups.

Vitaly’s showed how an investor pitch should be on Startup Istanbul mentorship and training days which was held at Microsoft Turkey Office. You can watch this inspiring training on below also you can reach his slides on this slideshare link.

Vitaly Golomb – Etohum Startup Istanbul 2014

What is happening in Iran Internet Ecosystem? Mohsen Malayeri gave the details

Mohsen Malayeri is an Iranian entrepreneur and startup community leader. After co-founding a startup in Digital Advertising in 2009, Mohsen continued his journey by co-founding Iran Entrepreneurship Association (IEA) in 2012. The organization has played an important role in building startup and entrepreneurship ecosystem in Iran through initiatives such as StartupWeekend, Global Entrepreneurship Weekend (GEW) operating nationally. In 2014 he cofounded Avatech, the Iranian startup accelerator to help entrepreneurs create sustainable startups and opportunity to raise money.

Mohsen talked about  startup ecosystem and local success stories in Iran. He also compared Turkish and Iranian market and mentioned why it is the right time to invest in Iranian startups. You can watch the full presentation on here:

Mohsen Malayeri – 30 September 2014 Etohum Startup Istanbul

4 Content Promotion Tools For Online Marketers

Is anyone left who didn’t hear content marketing?  I guess, not! Especially marketers are in a big race about content curation marathon. As the competition increases, online marketers need to adopt new strategies to promote the content. According to the researches two-thirds of consumers are more likely to buy from a company that delivers custom content.

Creating quality content is important, it is ok, but what about the promotion? It’s not the time to wait someone else to discover and share your content with all over the world. So, content promotion or distribution, whatever you call, is as important as quality content. Here are some content promotion tools which can help you to boost your traffic.


Outbrain is a great content discovery platform to grow your audience by distributing your content on other sites. It is basically connects related links to help people find interesting content. Outbrain uses behavioral targeting which is a technique uses an individual’s web-browsing behavior, to recommend interesting articles, blog posts, photos and videos to a reader.

In Outbrain, you can set up your daily budget, cost-per-click (CPC), campaign dates and also add your content. You can change these settings at anytime you want.



Taboola is another great content discovery and promotion tool which recommends sponsored content across many of the world’s most highly-trafficked sites such as Huffington Post, Time Magazine, Business Insider, Mashable, Eurosport, etc. According to ComScore, Taboola reaches more than 86 percent of U.S. desktop users. The company also reaches more than 150 billion recommendations and 400 unique visitors each month.

Taboola allows you to monetize your content and increase engagement with its powerful discovery engine which has proven to deliver 50%-300% higher CTRs.



Zemanta is a remarkable tool to build great links with its high quality sources. Zemanta promotes your content to the right publishers at the right time and allows you to access campaign analytics through one dashboard. The company is doing it with promoted recommendations, in-stream ads, in-text ads, and sponsored content. Zemanta is also partnering with other content promotion companies such as Outbrain, so if you want, you can be buying content ads on Outbrain’s network.



ContentClick is another tool delivers 5x higher monetization than traditional banners. It offers you pay per click based targeted traffic. ContentClick has different options for advertisers, publishers and bloggers. For example if you have a blog ContentClick’s plugin reads what you write and suggests related, sponsored content from its network. It has also real-time dashboard so you can check your earnings.


6 Rules For Growth from Carlos Conde, Amazon Web Services

Carlos Conde is the Chief Technology Evangelist for AWS EMEA and works with businesses of all sizes to help them understand the technical aspects of Amazon Web Services and move their IT into the cloud. During his career Carlos has worked in enterprises and start-ups, having launched and sold many of his own companies. Carlos uses this experience to help customers bring their ideas to life using Amazon Web Services’ IT infrastructure platform.

Carlos talked about the growth and how startups can use AWS to drive their businesses. You can also watch Carlos’s interview about the application process for Amazon Web Service.

Carlos Conde – 30 September 2014 Etohum Startup Istanbul

IBM Venture Capital Group Director, Deborah Magid's Talk At Startup Istanbul

Deborah Magid represents IBM’s $25B software business in the company’s 14-year old Venture Capital Group. Deborah shares insights about emerging markets, technologies, and business models with venture firms and entrepreneurs around the world; while scouting for emerging business opportunities. As a director of strategy in IBM Software Group, she also brings insight from the venture community to the development of IBM’s growth strategies.

Deborah talked about how the venture capital ecosystem helps to drive global innovation and why there are huge opportunities both small startups and big companies today. Deborah also mentioned the smart technologies and gave some examples about internet of things.

You can watch the full talk on here:

Deborah Magid – 30 September 2014 Etohum Startup Istanbul