Tag Archives: launch

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3 things that are holding you back from launching your startup

You have this great idea and you believe that it has the potential to become successful business. You feel confident in your skills and knowledge. You have all that it takes to become part of the entrepreneurial world. But there is something that holds you back. You are not the only one. Many others delay the launch of their startups and here you can find the most common reasons for this.

You wait for the perfect moment

Looking for perfection in any startup venture is the reason why we don’t see many successful ideas to be executed. Startup companies are in search for suitable business models. “In search” means that they need to develop and adjust to the market. If you look for perfection in your startup, then you are not completely embracing the purpose of it. Save your ideals for later and just start from where you are now.

You are afraid from failure

To start a business venture of any kind and scale, you need to be ready to risk. Look at the possibility of failure as a potential source of experience and knowledge. The failure by itself is not that scary, what is scarier is the fear of it. In order to overcome this barrier you need to ask yourself what is more important: not to fail or not to try.

You don’t know where to start from

Every beginning looks unclear. Look at the whole picture like it is a puzzle with unknown count of pieces. Start from the place that looks readable to you and soon you will find the way to add the rest of the pieces to your beginning look. Once you start you will be able to see the big picture easily and clearly.

To build something big, you need to start from somewhere. You need to create your own beginning. Start with what you have, leave the perfection for later, turn the fear of failure into motivational force and you will be able to begin your startup journey, feeling more confident and prepared.

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10 things to know before you launch your startup

Entrepreneurship is a path of constant learning and many startup founders learn the hard way that their expectations have almost nothing to do with the reality.You may think that you are absolutely prepared to launch your startup, but the truth is that you are not. First time entrepreneurs may know a lot, but the true teacher of business is the experience. Here you can find 10 of the most important things that entrepreneurs must know before they launch their first startup.

Execution is everything. No matter how great your idea is if you don’t have clear vision of the way it will be executed, you are most likely to fail at building successful startup.

Build your audience before your product. To create something great you need to know that there are people who need this product. Know your audience and create for them.

Finding good employees is hard… Venture capitalists invest not only in ideas, but in teams as well. In order to create strong company you need to hire skilled people and finding professionals is really, really hard.

…so don’t be afraid to hire people who are better than you. Don’t compromise with your hiring because you are afraid that somebody else will take your place as a leader. You should be happy if you can find better people for your team and try to keep them as long as you can.

Raising money is not easy and don’t happen overnight. You will hear “No!” more than you can actually imagine.

Details are really important and you will learn to pay the right amount of attention to them. You will learn to look at the big picture but never to forget the small parts of it.

Your understanding of success will change… many times. So will your perception of failure. Success comes after many failures and you need to be prepared for both of them. Failure is hard, but success is not easy either.

Stress will be unbearable. You expect that, but nobody is ever ready when it comes to working under so much pressure.

And your personal life may suffer. The clear line between your personal and professional life will get so blurry. Your time will be never enough and there will be always something that needs to be done.

You will think about quitting many times, but you will never actually do it. Natural born entrepreneurs never stop following their passion, no matter what happens and how rocky the way gets.

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How to win your first customer

Entrepreneurs are prepared to impress venture capitalists and angel investors with business and financial plans, killer marketing strategies and very skilled team members. But the one thing that really makes a startup successful is the chance of monetizing the idea, which comes as a result of successful sells of the products or services. This is why investors are very interested in the customer network that a startup has in order to decide if they will invest in it.

First customers are hard to win, but they are one very important part of every business venture. Business without customers can’t be lucrative and without profit the whole business venture loses its purpose. Your first customers are the proof that you have potential market place for your product, they are your first source of customer feedback, a chance to get some real life testimonials and they are the start point of spreading the word about your business.

Most certainly entrepreneurs make market research before they start working on the realization of their product.  Products and services are created to solve existing problems and to bring value to the customers. You know your target groups and the great news is that you can start building your customer network even before you have the ready product in your hand.

Promote your business in the right manner with the suitable for the occasion tools and specific approach, dedicated to your first customers. No specific advice can be at the same use for different companies, because your marketing tools depend on your business model, but there are some simple steps you can pay attention to in order to win your first customer.

  • Know who your customer is.
  • Create specific marketing plan for your first customers.
  • Start building your customer network even if your product is not ready yet.
  • Aim at low numbers of customers at the beginning. Start slow, impress and then grow.
  • Offer them something that they cannot resist to.
  • Ask for feedback and real testimonials.
  • Always remember to make sure that you bring value for your clients – from the first one to the last one.

There are many tools that can help you build your customer network and we have already introduced to you on of them – Launchrock. It is very useful tool that helps entrepreneurs to find their customers. Using beta invites or release of open beta versions are also very popular ways to win customers, especially for tech startups. It is great way to introduce potential customers to your business. Offer promo codes and vouchers for your first customers with some exciting offers which will grab their interest. Remember that your strategy has to be implicitly first-customer oriented in the beginning and ready to be developed with the time.