Is anyone left who didn’t hear content marketing? I guess, not! Especially marketers are in a big race about content curation marathon. As the competition increases, online marketers need to adopt new strategies to promote the content. According to the researches two-thirds of consumers are more likely to buy from a company that delivers custom content.
Creating quality content is important, it is ok, but what about the promotion? It’s not the time to wait someone else to discover and share your content with all over the world. So, content promotion or distribution, whatever you call, is as important as quality content. Here are some content promotion tools which can help you to boost your traffic.
Outbrain is a great content discovery platform to grow your audience by distributing your content on other sites. It is basically connects related links to help people find interesting content. Outbrain uses behavioral targeting which is a technique uses an individual’s web-browsing behavior, to recommend interesting articles, blog posts, photos and videos to a reader.
In Outbrain, you can set up your daily budget, cost-per-click (CPC), campaign dates and also add your content. You can change these settings at anytime you want.
Taboola is another great content discovery and promotion tool which recommends sponsored content across many of the world’s most highly-trafficked sites such as Huffington Post, Time Magazine, Business Insider, Mashable, Eurosport, etc. According to ComScore, Taboola reaches more than 86 percent of U.S. desktop users. The company also reaches more than 150 billion recommendations and 400 unique visitors each month.
Taboola allows you to monetize your content and increase engagement with its powerful discovery engine which has proven to deliver 50%-300% higher CTRs.
Zemanta is a remarkable tool to build great links with its high quality sources. Zemanta promotes your content to the right publishers at the right time and allows you to access campaign analytics through one dashboard. The company is doing it with promoted recommendations, in-stream ads, in-text ads, and sponsored content. Zemanta is also partnering with other content promotion companies such as Outbrain, so if you want, you can be buying content ads on Outbrain’s network.
ContentClick is another tool delivers 5x higher monetization than traditional banners. It offers you pay per click based targeted traffic. ContentClick has different options for advertisers, publishers and bloggers. For example if you have a blog ContentClick’s plugin reads what you write and suggests related, sponsored content from its network. It has also real-time dashboard so you can check your earnings.