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5 tips to achieve marketing automation success

Etohum content team

Every business – small or big is embracing marketing automation for tasks that range from simple to complex. This way businesses are spending more time on targeting leads, building engaging content and driving greater conversions.

Startups, are you getting too much advice?

Etohum content team

A common practice for most first time founders is that they constantly seek advice and mentorship in a bid to accelerate growth. A common pitfall however is that much of the advice they get can be misleading. Getting too much advice from supposedly individuals who even though mean well can lead to a path of […]

How to make your startup stand out

Etohum content team

This piece is derived from Mike Butcher’s talk at Startup Turkey 2015. In 2016: Startup Turkey will be on 25-27 February. Get ready for best speakers and startups from Eurasia! The point here is what’s news? See what I want you to think about is not what PR is, what press releases are. What news? because if you’re […]

10 Things You Can Effortlessly Do to Rocket Your Business

Etohum content team

Every entrepreneur can achieve a lot through hard work, but when you do everything with commitment and persistence you are able to exceed even your own expectations. In 2016 you can rocket your business with a lot of work, but you can also do these 10 effortless things that can help you to achieve exciting […]

The power of vision in entrepreneurship

Etohum content team

In entrepreneurship, every step towards development and growth is inspired by great vision and ambition for innovation. The world needs more visionary leaders to create and build products and services that bring value to our lives and solve important problems. Entrepreneurs must know the value of strong leadership and must aim to becoming visionary leaders, […]

2015: My Person of the Year

Etohum content team

Writer: Peri Kadaster As I write my last post of the calendar year, I am stunned to think back at all of the change we experienced in 2015, both locally in Turkey (2 elections!) and globally (HP split! so did Ben Affleck and Jen Garner!). With regional tensions, a shaky lira, and polarized electorate, there are […]

Why Your Startup Needs Lean Startup to Succeed

Etohum content team

This is an extract text from the great fireside chat between Prof. Erhan Erkut and Steve Blank on October 5, 2015 at Startup Istanbul Conference. It has great insights on the lean startup building blocks and tools for entrepreneurs. Erhan Erkut:What are some of the risks that an entrepreneur faces and how would the entrepreneur mitigate them if […]

Startups are not like real estate. So why invest in them at all?

Etohum content team

Another thing that’s a challenge is that sometimes a very simple bet on real estate has a much higher return than startups with a lower failure profile. In fact in many emerging markets investing in a real estate plays probably just an index better on the overall country’s growth and a simpler way to get […]

Deepinder Goyal will be in Startup Turkey on 25-27 February

Etohum content team

Deepinder Goyal, founder and CEO of the international restaurant search and discovery service Zomato, will be in Startup Turkey this year.  Indian entrepreneur Deepinder Goyal, doesn’t have a long history with startups. He graduated from Indian Institute of Technology, and start working for Bain & Company. After his nearly 4 years of experience, he founded […]